“We recognized the power of the market and Bangladesh’s strong potential very early on. The results are reflected in our success. The country has meanwhile developed into the second-biggest denim supplier for Europe. Within the shortest time, Bangladesh Denim Expo has become an absolutely essential platform for the further expansion of our business relations there. As one of the biggest denim producers in the world, VICUNHA strives to uphold its pioneering role in the global denim market. The trade fair is an important aspect of this,” says Thomas Dislich, Managing Director of VICUNHA TEXTIL for Europe and Asia.
A collection that has been specially customized to the needs of the Asian market clearly shows VICUNHA’s efforts to reinforce its position as a quality provider with a high level of fashion expertise. At the focus of its endeavors are attractive, highly competitive prices together with the direct delivery service that VICUNHA is renowned for, providing customers with the maximum flexibility from its logistical warehouse location in Colombo/Sri Lanka.
“For years, we have been setting benchmarks when it comes to the sustainability of our products and we are continuing to work on raising our commendable level of proactive environmental protection and social responsibility. The global demand for sustainable
products is proof that we have taken the right approach. All VICUNHA products are made of 100% BCI cotton (Better Cotton Initiative),” continues Thomas Dislich.
Bangladesh’s position as the second-biggest denim exporter is highlighted by the Bangladesh Denim Expo (BDE), which was initiated two years ago. It has since then become an important get-together for the industry, with participant figures steadily increasing.
The sixth Bangladesh Denim Expo will take place from May 17th to May 18th at the International Convention City Bashundhara in Dhaka.
Under the headline “Denim Networks”, the current edition is focusing on the worldwide networking of the denim industry.
Developments and highlights for the fall/winter 2018/19 season:
Following the introduction of their temperature control denim last season, VICUNHA continues to expand on the theme and launched a collection of hi tech and hi performance fabrics. Using hi tech yarns from Nilit they introduce 3 hi tech fabrics with antibacterial, moisture wicking properties and temperature control:
- BODY FRESH keeps you fresh throughout the day, preventing the growth of bacteria that causes body odor. Extremely resilient, its antimicrobial properties last for at least 50 washes.
- AQUARIUS with a high-performance yarn engineered to wick moisture away from the body, offers comfort to the wearer that assures a lifetime of effectiveness. The attributes are intrinsic in the fiber, and will not wash off the fabric.
- BREEZE helps maintain constant body temperature during and after physical performance and in hot weather. The use of a special polymer creates a soft touch and provides super ventilation. This sector of products is very important for the market as finishing techniques push the boundaries and the consumer demands clothing that performs through the day not just in the gym.