denim women

Diesel’s new Denim Lab puts a futuristic spin on the utility fabric.

Let’s put it this way: You haven’t really experienced denim until you’ve seen what designer Faustine Steinmetz can do with the fabric. Having earned her stripes with shredded denim jackets and paper-thin translucent jeans over at her own eponymous label, a brief glimpse of the Paris-born creative’s work is reason enough to reconsider how denim should take form.

Ever dedicated to pushing the envelope, Diesel unveils an edgier directive with Denim Lab fall/winter 2017. The launch an of an all-new line ropes in a guest designer. With Steinmetz, a new perspective to the everyday fabric. Behold, a futuristic collection featuring a jaw-dropping “vanishing effect” achieved with irregular, sheer paneling. Applied to t-shirts, jeans, dresses, skirts, shorts, and jumpsuits alike, this is one instance when forgoing your classic, blue jeans is not an exception, but the rule.

For Fall/winter 2017 Diesel presents Denim Lab, a space for experimentation for a collection without limit.

Inspired by Artistic Director Nicola Formichetti’s longtime championing of new design talent in the fashion industry, Denim Lab combines wild and imaginative expression to a “jeans feeling”.

“Denim is most importantly what we stand for,” says Formichetti, “and we want to keep pushing forward the Diesel DNA with material, innovation, technology and new shapes. We’ve created a laboratory of denim experts to produce our first collection, which will continue to evolve as new personalities join the project.”

London-based Paris-born designer Faustine Steinmetz, known for her intricate reworking of denim fibre and classic pieces, is one of the talents in the Denim Lab studio this season, creating pieces that point to the direction of the future – today.

Denim becomes dramatically re-contextualized as a fashion item, a statement look that stands out not only from tradition, but from the crowd.

This collection will only be available in a couple of weeks, but you can shop for the current Diesel collection right now at Farfetch, Nordstrom (they only carry men’s), and at Amazon for men and women.

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