And here is one more brand to add to denim guru Adriano Godschmied’s already impressive resume: Miss Sixty.
Miss Sixty, the renowned woman’s jeanswear and fashion brand founded by Vicky Hassan in 1991, is ready for a global relaunch. After being acquired by Trendy Global Group and taking its first steps in f/w 2016/2017, in f/w 2017/2018 it will officially be sold in Asia and Europe through both retail and wholesale distribution.
The overall relaunch of Miss Sixty has been supervised by denim guru and connoisseur, Adriano Goldschmied. He has consulted Trendy Global Group since they acquired all the brands founded by Vicky Hassan, in the beginning of 2016. Goldschmied has also been designing the collection and taken care of all productive steps.
The new collection was entirely redesigned and upgraded to a premium denim level. It offers a complete total look of about 1,200 pieces per year subdivided in four distinct seasonal collections of about 250 pieces each. In addition, two special capsule collections – named Angel Collection – will also complete the offer of the summer and winter seasons and will be inspired by ideas that characterized some of the last products designed by Vicky Hassan. This more expensive and richly decorated capsule will only be sold through some key accounts and their monobrand stores.
The new Miss Sixty wants to keep its own original denim identity as 55% of its total offer will continue to be denim pieces, though it also includes a vast selection of dresses, tops, jackets together with some accessories and footwear models. Ten percent of the total is produced in Italy and the remaining 90% in China, though the ratio of ‘Made in Italy’ products might increase in the future. Retail prices range from €89 to €259 for denim pieces even if some pieces of the Angel Collection are sold at about €400 up to about €1,100 (for more elaborate pieces, for instance added with fur elements, embroideries and material mixes, as for the Angels Collection).
And hopefully, Miss Sixty will also come back to the USA one day soon – we all love an authentic “vintage brand” re-launch. And if Fiorucci can do it, why not Miss Sixty as well? 😉