Lift your hand if you don’t remember your mom, aunt, or older cousin wearing one of these when you were a crawling toddler still LOL! Or at least, don’t remember ever having seen any of their advertising somewhere 😉 For me, this brand is synonymous with others like the Dickies, Jordache, and yeah, even Calvin Klein. And now they’re coming back full force.
Gloria Vanderbilt Jeans debuts its Fall 2017 campaign entitled “We Are All One.” The campaign stars supermodel and activist Iman, timeless beauty Tatjana Patitz, Sports Illustrated Swimsuit cover model Elsa Benitez and American plus star Tara Lynn. As the first major jeanswear brand launched by a woman, for a woman, Gloria Vanderbilt Jeans is excited to launch a campaign that exemplifies the brand’s roots.
Created in partnership with RO New York with creative direction by Rony Zeidan and shot by renowned photographer Paola Kudacki, the “We Are All One” campaign is an evolution from the brand’s Spring 2017 campaign entitled “We Are One” featuring Tatjana Patitz and Tara Lynn. For Fall 2017, the brand enlisted two additional iconic women who truly embody the timely message, “We Are All One.” Iman, Tatjana, Elsa and Tara are a reflection of our diverse customer base who share similar traits including: unwavering strength, the ability to balance, the pursuit to achieve more and the desire to give back.
Over the last 40 years, the Gloria Vanderbilt brand has evolved from being one of the most exclusive and covetable denim brands to being one of the most inclusive, providing fits that complement every woman regardless of size, shape or age. In essence, every “body.” Gloria Vanderbilt Jeans offers the latest denim trends in innovative fabrics and updated washes at a compelling value.
‘69 – Gloria Vanderbilt wins the Neiman Marcus fashion award for her fashion and textile designs
‘76 – Gloria Vanderbilt launches the first-ever line of designer jeans designed specifically for women, with Mohan Murjani.
‘77 Gloria Vanderbilt introduces innovations in denim stretch jeans, signature pockets, colored denim and the swan icon
‘77-‘80 – 10 million pairs of “The Amanda” jeans are sold
‘80 – Gloria Vanderbilt launches a teen line, GV, Jr., with Debbie Harry starring as the face of the brand
‘93 – The Gloria Vanderbilt Company is founded by Isaac Dabah and Jack Gross
‘02 – The Jones Apparel Group acquires Gloria Vanderbilt Apparel Corp
‘05 – Gloria Vanderbilt launches top model campaign featuring Gisele Bundchen, Kate Moss and Daria Werbowy, paying homage to the original designs of the ‘70s
‘06 – “The Amanda”, the original slimming jean becomes the #1 selling style n America
‘08 – Gloria Vanderbilt expands its product offering into a full “lifestyle” offering
‘16 – Gloria Vanderbilt Exceeds $300 million in wholesale revenue
So, if you want to put it this way: now you can get an almost authentic “vintage” feel with the newest Gloria Vanderbilt jeans for under $50, how cool, right!