From the cutoffs she wore in her classic Pepsi commercial to her pioneering of the model-off-duty uniform of jeans and a black T-shirt, Cindy Crawford has been a denim icon to many ever since she began crushing it on the catwalk. It might’ve taken a while, but the original supermodel is finally fulfilling a lifelong dream (of ours): designing her own denim line.
Cindy is releasing a capsule collection in partnership with L.A. heritage brand RE/DONE consisting of jeans, a tee and a sweatshirt. The collection, appropriately enough, is called “The Crawford.”
The collaboration was conceived in 2016 after Crawford shared a #TBT (throwback Thursday) photo on Instagram of herself wearing a pair of Levi’s 501’s, which she captioned, “Workin’ that @shopredone look before @shopredone was even born!” (see below image)
“She popularized the look that is the core of the RE/DONE brand,” said RE/DONE co-founder Sean Barron in a release. He co-founded the line with fellow entrepreneur Jamie Mazur, who happens to be the fiance of another supermodel, Alessandra Ambrosio.
The capsule consists of a straight leg, mid-rise jean created from RE/DONE | Levi’s denim and RE/DONE | Originals denim, as well as long and short-sleeved vintage tees and a 100% combed cotton hoodie. Each top features famed imagery of Cindy on the back, shot by Marco Glaviano, and a custom RE/DONE x Cindy graphic on the front.
“The Crawford” collection will be available on the RE/DONE’s website as well as at Barneys, Colette and Ron Herman Japan beginning mid-September ($160-$328)