Let’s face the fact: It’s not easy for a curvier lady to just walk into any store and find some great jeans that are perfect for her body shape. Most of the time you need to resort to online shopping and this can suck a great big deal.
AYR, the digitally native women’s brand best known for their cult-like following in denim and outerwear, launched their first extended size denim, the One Love Jean, for Fall 2017. And here is the best thing, I mean, if you are lucky and live in New York City. You can walk into their pop-up store in Soho, on 199 Lafayette (between Kenmare and Broome), and actually try on your jeans right there!
I checked them out today and let me tell you, the wash is A-maze, and the jeans have the softest touch, there is nothing restricting or pinching, the jeans mold to your body and hug your curves, and they have a special kind of waistband that avoids any kind of gaping.
But if you are not living here, you can order them without fear online. First off, they have an easily understandable size chart available online, second, they give you the option to e-mail them with any questions. And third – and most convenient – they offer free returns and free exchange, so it’s totally hassle-free to buy from them.
The One Love Jean is offered in sizes 14-22, for the first time in AYR’s best selling Jac’s Jean wash.
“Life is changing for women: How we live, how we dress, how we shop. We’re not limited to a single identity. We run households, we run companies, we run errands, all day, every day. AYR stands for All Year Round. We design clothes that make you feel comfortable and confident, and we deliver quality consistently and conveniently – and that should be totally inclusive– it should be for everyone,” states Maggie Winter, AYR Co-Founder & CEO.
According to Jac Cameron, AYR Co-Founder & Creative Director, “AYR came about as part of a collective feeling that the marketplace was saturated with either highly expensive, unattainable clothing or on the other hand throwaway, trendy product. I felt there was a need to create a brand that instinctively spoke to an independent woman,a new consumer who lives her life online and who not only expects but demands incredible quality and outstanding service. The variation in size outside of traditional premium denim offering really sets us apart. We are excited to offer this to women who are shopping in the extended size range and may not be able to find a premium product in denim.”