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Brandon Maxwell is one more haute couture designer who couldn’t resist the “lure” of denim and for the first time included it in his new spring and summer 2018 collection.

Haute Couture designer Brandon Maxwell used denim for the first time ever as he showcased a classic American style in bold colors with a hint of nostalgia for his Spring/Summer 2018 collection at an offsite venue of New York Fashion Week: The Shows.

Maxwell booked some of the biggest names in the industry for his show including Karlie Kloss, Joan Smalls, Taylor Hill, and the modeling sister duo Gigi and Bella Hadid, whose mother, Yolanda Hadid, watched from the front row.

Jenna Lyons, the former creative director of J. Crew, was also in attendance.

For daywear, models strutted the catwalk to Britney Spears’ throwback song Hit me baby one more time, and Destiny’s Child’s Independent Women, wearing flared, high-waisted jeans with high-neck chiffon tops and crepe blazers.

“Our classic pants that sell the best for us, like our cigarette and our boot-cut, we translated those into denim,” Maxwell said.

“I always had a hard time seeing how I could translate what I do into daywear and this time it was very easy for me.”

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