Italian brand Dondup has recently undergone a restructuring to steer the company towards international expansion and up its fashion ante. The Resort 2018 collection bears their distinctive mark, a playful combination of street style–inspired staples, coquettish flair, and tomboy attitude.
The collection is a lineup refreshed with a play on the au courant masculine/feminine codes, peppered with references to 70’s pop music with a British vibe. A touch of don’t-take-me-too-seriously romanticism was also thrown in the mix for good measure.
Classic staples of the contemporary wardrobe were revisited with an eye to the Gosha Rubchinskiys of this world and their take on archival sportswear. Tracksuits were given a funny evening twist, sparkling in silver lamé or trimmed with fringes of raffia and palettes. Bold patches were applied on neoprene sweatshirts or on tags dangling as key chains on track jackets. They were actually emblazoned with the names of music idols Dondup girls might be fond of: Elvis, John, David (family names unnecessary). The designers also tapped into the current craze for tape logos, which appear on the drawstrings that bedeck hoodie-parkas.