Thomas Dislich, Managing Director for VICUNHA Europe and Asia, draws a positive conclusion:
“This show is focused mainly on the German market which is pretty consistent, the show always has a steady pace, mainly loyal customers visit to discuss existing programs and looking for new articles to expand their range. Although there are others who visit with a specific task in mind to find newness to inject into their range before the start of the next season. The extended 3 day format on Blue Zone of Munich Fabric Start didn’t necessarily bring extra customers. All in all a successful show.
Our updated classic articles in fresh new casts proved very popular, deeper blues and darker tints offered endless new wash possibilities. Our soft handle range of denims in viscose and tencel mixes were perfect for the luxurious end of the market.
Performance articles are still sought after and despite all the hype about return to rigid, this was not so evident in the selection of the customers. This seemed to remain mainly for the younger brands. Some customers reported on how strong their non denim ranges were, good news for us as with an expanded offer of ladies’ and men’s articles we covered both ends of the spectrum, offering luxurious articles for the women’s wear through to more masculine authentic raised twills with ring effects.
The new stain resistant finish articles in our EVER WHITE collection proved a big hit and provided an interesting talking point on sustainability. This proved a great complementary product to our EVER BLACK range providing all year round guaranteed performance.”