denim stores

The new American Eagle’s NYC concept store lets students do laundry while shopping!

American Eagle Outfitters unveiled a new concept store at Union Square in New York City, featuring “AE Studio,” which will open ahead of the holidays on Nov. 10, according to a company press release.

The focal point of the shop’s first floor is a “Jeans Gallery,” which in collaboration with Atelier & Repairs, designs custom denim repurposed from previous American Eagle collections. The store also holds dressing rooms outfitted with concierge iPads as well as a “collaboration space” for capsule collections created with emerging designers and artists.

The store, which the teen retailer says is part of its 40th anniversary celebration, includes enticing amenities like free laundry facilities for students and a bar and lounge with a view of Union Square.

The retailer will continue its emphasis on denim, according to American Eagle Global Brand President Chad Kessler. “As we celebrate the success of the last four decades, we look ahead to create new brand experiences to inspire today’s customer, and broaden our leadership in jeans,” he said in a statement Wednesday. “AE Studio is a perfect example of our evolution where we invite customers to enjoy a unique brand experience, feel at home, and curate their distinct individual style.”

You can shop for American Eagle denim here.

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