Camila Cabello returns for a second season as the face of the GUESS Jeans Holiday 2017 advertising campaign alongside model, Alex Dellisola, in a mixture of both classic black and white and hyper-saturated imagery.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer, Tatiana Gerusova, at Hollywood’s iconic Chateau Marmont Hotel, the duo’s playful energy radiates throughout the assortment of photographs and draws the viewer in, wanting more.
Cabello, flirtatious and carefree, uses the famed Sunset Boulevard staple as her playground in this hot and steamy story-line. The season’s strong color palette and vast array of statement pieces are highlighted throughout the campaign and pop up within each image.
“Excited for this new holiday campaign with GUESS”, shares Cabello. “I love this aesthetic and can’t wait for everyone to see it.”
“To create my first GUESS campaign with Camila seven months ago was a pivotal moment for me”, says Paul Marciano, Chief Creative Officer for GUESS?, Inc. “I’ve never worked with a singer before and was surprised to see how much energy and excitement Camila brought to the set. She is so beautiful! Camila embodies the essence of a true GUESS Girl with her natural beauty, confidence and radiant energy which shines throughout the campaign. I truly believe she is a rising star that will be recognized globally in the fashion world very
The Holiday women’s wear assortment welcomes the season’s cooler months with a selection of faux fur jackets embellished with unique rose embroidery and a mixture of light to dark multi-colored hues.
The holiday denim collection combines main stay blue jean styles and chambray shirts to keep in rotation for the season ahead.
Distressed denim plays a prominent role in the delivery adding a bit of edge to the assortment while classic blue and black washed denim styles give the delivery for a classic