Brad Alden Mowry and Danielle Lee are putting the finishing touches on the new 2,600-square-foot showroom space in downtown Los Angeles for their denim textile company, Artisan Cloth.
The husband-and-wife team will officially host a grand-opening party in December in partnership with Invista, the maker of Lycra, and Tavex, the Mexican denim mill that was acquired two years ago by Ropa Siete Leguas.
Four years ago, Mowry opened Artisan Cloth to showcase new developments from Japanese denim mill Kurabo. The longtime denim-industry executive provides development and marketing for the Japanese denim mill as well as the company’s wovens division, which is made in Japan and Thailand, and premium denim made in China through a joint venture between Kurabo and Hong Kong–based H.W. Textiles Co. Ltd. Mowry represents Kurabo and its partners nationwide through Artisan Cloth’s showrooms in Los Angeles and New York.
The newest development for Artisan Cloth is the addition of Tavex to the showroom.
Here is what Danielle Lee tells us about her “project”:
“My husband and I own a company called Artisan Cloth, Inc. We represent 3 fabric lines:
Kurabo Industries, Ltd. (Japanese Denim and Wovens)
H.W. Textiles (China Denim)
Tavex (Mexico Denim)
TheJeansProject is a premium denim brand that truly is designed to help people in need. We have partnered with our Kurabo fabric partners to make this brand possible. All of the jeans are made with the finest Japanese Denim, manufactured in LA, and always have a charitable donation.
Because our normal business is in denim fabrics and we already have a connection with factories in LA, we are able to make a jean that would normally retail between $190-$27, but we can offer for a much lower price of $149 – $169.
Our primary benefactor is the Los Angeles Dream Center, which is an organization that finds and fills the needs of over 40,000 people a month. This is a facility that houses 750 people and has programs for homelessness, abuse, addiction, human trafficking, foster care intervention, education, veterans, and struggling families. My husband and I have a heart for the Dream Center because we have served there for the past 7 years. We personally witness the impact and have relationships with many people who’s lives have been drastically changed. We want to help continue to fund these programs.
We are selling the jeans through pop-up shops and online. Our pop-up shop model has been working well so far (we launched in August), because when we have a pop-up shop at an event, party, church, or conference, a portion of the proceeds from that event will go to the hosts chosen charity or cause, in addition to a portion still going to the LA Dream Center. So we have also become a fundraiser for other organizations or causes.
Our slogans are “Looking Good. Doing Good.” and “From the heart of LA, with a heart for LA.”
We are very familiar with the manufacturing and designing side of the business, which is why we are so confident with the quality and fit. We are learning the marketing and branding side!
My husband and I are also musicians. We travel around the US/Canada doing music events combined with TheJeansProject pop-up. It’s a really fun and unique way to get people together!
We always say that we do “jeans and music”.
We have 8 total styles that range from $149-$169 with a minimum of a $15 charitable donation per jean: