Home Denim Bleached IRO – Spring/Summer 2018 Denim Looks Women

IRO – Spring/Summer 2018 Denim Looks Women

IRO – Spring/Summer 2018 Denim Looks Women

super hi-rise jeans

Bleached denim continues….like I have pointed out in some of my posts before. Bleached is good for all seasons and isn’t going anywhere. Same goes for high waisted denim and slouchier fitting jeans are definitely becoming the “updated” skinnies.

Iro is in a buoyant mood for good reason: The decade-old brand was recently acquired by the Chinese fashion heavyweight Fosun. For Spring, that optimism trickled right down to the racks. “We really wanted lightness in the materials and the volumes,” explains Iro co-founder Laurent Bitton, who defined the season’s mood as “ultra-airy ’70s–meets–’60s rock: grunge, mais chic.”

Concretely, that translated into ample, floaty tops, often in semitransparent fabrics and prints shot through with silver lamé, and high paper-bag waists cinched with a wide belt and short shorts in keeping with the brand’s leggy, rock-chick aesthetic.

Of course, Iro still ticks all the boxes for its streetwear-loving base: Basics still come in what Bitton calls “non-colors,” such as pale pink or sky blue tinged with green.

Key styles include midi-length dresses with lace inserts, fringe trim, and asymmetrical hems, paired with summer boots in ultra-thin leathers and perhaps a jean jacket with sequined sleeves, or a silver, fully sequined baseball jacket. Or else one of the brand’s staples: a black biker jacket, this season with white stripes.

You can shop for the current IRO denims at Shopbopand at Revolve.

pink denim jackets

bleached chambray tops

{images: courtesy Vogue}