During the Kiev Fashion Days, it became clear that there is a brand very much on the rise. Outstanding and different, Ksenia Schnaider surprises us with inspired creativity.
Many labels hailing from Ukraine sell in a concept store here and there, but breaking into the international market on a larger scale still poses a struggle. Ksenia Schnaider, one of the country’s most successful designers, is a stellar example of how to appeal to an audience beyond Ukraine’s borders. The key lies in her use of denim.
Remember their Demi Denims, a pants-meets-shorts sort of jean with a slit at the knee and a tapered leg. The clever style took off and Schnaider has been reworking the look successfully for several seasons.
For Spring 2018, Ksenia Schnaider expanded her creations significantly:
High-waisted jeans with a pleat sewn down the front. A double-breasted coat, a popular silhouette during the time of the USSR, was rendered in patchwork. Indeed, she noted that she wants the items to be “cared for and passed down from generation to generation, as they were in the Soviet Union”.
Yesterday we posted some of her key-styles for this fall and winter, which are another sample of creativity beyond of what you normally would expect.