Launched in U.S. specialty rag & bone stores in October 2017, Blue Jeans Go Green allows customers to bring in unwanted jeans, so that they may be repurposed. To celebrate America Recycles Day on November 15th, rag & bone staged in their specialty stores 27 in-store events that were open to the public in support of the program across the U.S.
The Blue Jeans Go Green denim recycling program has been helping communities in need across the country since 2006 by giving recycled denim “new life”. All denim collected through the Blue Jeans Go Green program is recycled into UltraTouch Denim Insulation through Bonded Logic, and a portion of this insulation is in turn distributed to organizations such as Habitat for Humanity to help rebuilding efforts across the country.
rag & bone will accept denim jeans from any brand and in exchange will provide a 20% discount on purchases of full price jeans. There is no limit on the amount of denim that can be deposited at each of the rag & bone stores, however, the special discount may only be redeemed on the day of drop off. Recipients will be able to purchase an unlimited amount of rag & bone full price denim (jeans) in store that same day.
Known for its versatile and effortless style, rag & bone has long been a mainstay in the world of denim, ready to wear, footwear and accessories. The brand was founded 15 years ago and since then has continued to dedicate its focus on quality and craftsmanship across all of its product categories. The brand’s high quality offering of denim has become synonymous with easy wearing styles that are built to last.
The rag & bone/Blue Jeans Go Green initiative will run until December 31st, 2017, with drop off points in all specialty rag & bone stores, nationwide.