AO.LA is a casual-focused sister brand from Alice + Olivia that focuses mainly on denim, but also includes silk jacquard kimonos, knit tees, vintage style rocker tees and cropped jackets.

The look is reminiscent of the 70’s, but punctuated by modern, edgy details. The collection, which launches with a resort line, is now available at the Alice + Olivia stores nationwide and on their website, and will soon also be hitting Shopbop.

Among the denim styles are high-rise bell jeans, high-rise exposed button jeans, ankle skinny jeans, low-rise skinny jeans with studs, and embroidered and distressed boyfriend jeans. T-shirts include those with pop iconography, such as Mickey Mouse, The Beatles and David Bowie.

The denim styles are named Good, Great, Beautiful, Perfect, Amazing and Fabulous. The waistbands carry statements like “You look good today,” “You look great today,” “You look beautiful today” and “You look gorgeous today”, corresponding to the names of the fits.

Stacey Bendet, chief executive officer and creative director of Alice + Olivia, said she wants her customers to not only feel good about themselves, but also do good. To that end, 10 percent of net proceeds from the Good jeans will benefit Good + Foundation, founded by Jessica Seinfeld, of which Bendet is a board member.

 

(images courtesy Alice + Olivia, WWD}

LEAVE A REPLY

Please enter your comment!
Please enter your name here