Sustainable denim is the biggest trend – for now and, hopefully, forever. Vintage denim is more in demand than ever. Many denim and lifestyle brands are becoming increasingly popular because of their recycling and refurbishing concepts. Take some used pairs of jeans, cut them up and then sew them up together again, creating a modern and unique silhouette.

RE/DONE, ICONS, and Reformation are just a few of the many brands who have become extremely popular and sought after because of their “modern” vintage jeans.

And there are more and more denim brands coming out with Eco-friendly fashion jeans like Levi’s, a pioneer with their water-less denim, and G-Star who is launching its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. You will be able to read more about these here @Denimology soon.

This is why we are talking to many denim manufacturers to find out how they are doing their part in keeping up with the need to preserve our planet.

As one of the biggest manufacturers in the world, and as an undisputed market leader in Latin America of denim and flat woven fabric, VICUNHA TEXTIL S.A. is setting standards in
matters concerning sustainability, environmental conservation, service and social


Sustainable cotton production through better social conditions for cotton farmers, treating
nature and its resources with respect and promoting sustainable farming for the future in the crop growing countries form the focal points of the BCI efforts. Water is used only very
judiciously to grow cotton and the use of standard chemicals is reduced to the minimum.
Only farms with ethical standards and guarantee of origin pass muster with the company.

As the largest individual consumer of BCI (Better Cotton Initiative) cotton they process
approximately 100,000 tons of BCI cotton per year, with zero landfill.


VICUNHA runs a biodegradable waste water system, maximum use of water is obtained
during production by harvesting and re-reusing it. They are now producing articles with new dye technology which uses less water, the dye is absorbed and fixed to the fabric without additional washes to remove excess dye. This method uses 80% less water.


VICUNHA maximizes its energy efficiency by harvesting and re-using both energy and water wherever possible. In the production of fabrics they operate a heat exchange system. This heats up incoming with outgoing water to 60 degrees.

VICUNHA also recycles and re-uses chemicals. This can be observed in the 100% recovery of caustic soda, which is separated from the water, both are then able to be re-used. Every part of production is focused on maximizing energy efficiency and minimizing waste.


Every single piece of precious BCI cotton is used, there is absolutely no waste in the making of VICUNHA fabric. They recycle their own cotton in-house, any waste obtained is harvested and re-used. The recycled cotton is re-spun and woven back into fabric.  When the fibers become too short they are then used to make briquettes which fuel the boilers.

VICUNHA recycles and re-uses chemicals, energy and water. State of the art machinery and
clever adaptions for reclaiming and re-using energy maximises every area of production.

VICUNHA creates zero landfill.