black denim

So many times it happens that we fall in love with a pair of jeans and literally wear them to death. And then what – can we find the exact same pair again? Unless the jeans are a classic, like a pair of Levi’s, or Wranglers… or some old-time brand or the other, you can just forget about your beloved jeans.

Now, J Brand has caught up. A mega brand with tons of awesome denim styles and washes coming out every season, they have heard us and their CEO’s definitely checked the numbers. Meaning, they are now keeping their best-sellers in stock together with their newest collections.

Just one hint: the Maria! As a denim editor, the Maria jeans were and are one of the most sought after jeans I can remember. Rejoice, they’re still “on”! And will remain so!

J Brand has a section on their site that highlights all of their shop-able core denim, now called ICONS. Icons is a destination to discover the timeless styles you can count on season after season. For the re-launch, these closet staples are featured on Camille Rowe and Evan Ross, shot in J Brand’s brand-new DTLA office.

J Brand Icons

J Brand’s Icons revolve around the idea of wardrobe stability. They are comprised of denim and leather silhouettes available year-round on

Their Icons offer customers a destination to discover and rediscover the timeless styles they can count on season after season. The closet staples include eleven men’s and sixteen women’s jeans: best-selling skinnies, high-rise rigid styles, and their buttery leather items adored by celebrities and non-celebrities alike.

Each and every piece has impeccable fit, honors J Brand’s sexy and confident sensibility, and marries back to the seasonal collections. Camille and Evan pose with props that are 100% native to the J Brand’s office, and the imagery depicts them inside their sample room, fitting room, and a stylish meeting area the team affectionately refers to as “the living room”.

Each image represents J Brand’s most iconic and beloved permanent products in the creative environment where they were brought to life.


skinny jeansslim jeans