sustainable denimSince 2011 when Levi’s launched their innovative Water<Less® collection, they have come a long way:


“Every drop counts, so we got serious about saving water. Our designers are constantly thinking of new ways to create the same denim you love while cutting back on H2O, such as reusing water during production and creating new finishes that require less water than traditional processes. To date, we use more than 20 water-saving finish techniques, and we share our methods with others to inspire industry-wide progress.”

Eco friendly denimBY THE NUMBERS

“So far, we’ve saved more than 2 billion liters and recycled more than 200 million liters of water. As of today, more than 50% of all Levi’s® products are made with Water<Less® techniques. But we won’t stop there.

We can reduce up to 96% of the water normally used in denim finishing, the final stage in making a pair of jeans. By 2020, our goal is for 80% of all Levi’s® products to be made using Water<Less® innovations.”



  1. Such a stupid advertising. Completly brainwashed people do that. Sorry but you don’t wash only jeans in a laundry (not in Europe where i live) or you’re completly nuts.

    • you’re missing the point, Alexander – nuts or not, it doesn’t matter. What matters is that everybody needs to do everything in their power to preserve our planet. I really hope you’re doing your part 🙂

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