white denim

Emily Ratajkowski has gone topless for the new DL1961 ad-campaign and we’re just wondering. Does topless really attract more potential consumers for a brand? Will another woman’s asset make me more likely to buy the jeans from that brand?

On one of the images Emily is covering her assets with her hand while she wears a pair of white jeans. Then, in another image, she smolders, wearing a khaki shirt with the buttons undone. And in still another images she’s clutching a denim jacket in front of her. Will that make you feel like buying the white jeans? Or the khaki shirt?

Now, without taking Emily into consideration, I really love the take on the white jeans which are the Hepburn high rise wide leg jeans and come in six different washes, like black and a baby pink, among others.

Says Emily: ““I really love DL1961 because I am picky when it comes to new jeans. I feel like a lot of the time, the new washes are trying to look vintage and it doesn’t exactly translate. These jeans don’t have those cheesy washes and they are extremely stretchy, so it’s a perfect middle ground.”

You can shop for DL1961 on their website, at Bloomingdale’s, and at Shopbop.

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