H&M will be launching the new denim collection for spring 2018, fronted by an all-star trio comprising Suki Waterhouse, Adonis Bosso, and Anaïs Gallagher (daughter of Noel Gallagher). Internationally renowned model and actress, Suki Waterhouse, also sings the soundtrack to the retailer’s new “Denim for All” campaign video.
The campaign is a new push behind its denim offer with the inclusive focus of the “Denim For All” campaign targeting a wide as possible consumer base.
Wear denim your own way at H&M this spring, with new attitude for everyone’s favorite fabric. It’s about denim for all, with fresh silhouettes, colored denim and a new passion for double denim looks. The mood is captured in the brand new global campaign that highlights the diversity of denim at H&M this season.
“At H&M, we believe denim is for everybody. This spring is all about wearing denim your own way, with fresh cuts and colours for all. And we’re in love with double denim,” says Pernilla Wohlfahrt, H&M’s Head of Design.
For women there are so many new denim suggestions this spring. For a new twist, think about colour, the blush pink and yellow denim jackets and boyfriend jeans look fresh styled together, while a long reworked denim skirt have a well-loved feel and stitch details for extra edge. Wide leg jeans are held by a tied denim belt, while blue jeans have the perfect fades and tears.
Meanwhile blue denim jackets are embellished with patches and embroidery and oversized white denim jackets are decorated with pearls.
For men, it’s about the perfect denim jacket and jeans, whether it’s distressed or in the cleanest denim.
Denim for teenage girls gets playful, with patchwork denim jackets, denim slip dresses cut from two contrasting cloths, and high-waisted jeans. For kids, there’s all the faded styles to explore the full denim look.
The wide range of the denim pieces for women, men, Divided, and kids will be available in H&M stores worldwide and on hm.com this February.