wide leg jeans

When I read these sad news, the first thing that came to my mind was – how sad, another  icon denim brand gone…

I have always associated JNCO with youth, skateboarding, carefree days – well, a never ever going out of style brand. Most of us, some time or the other, have been going through a JNCO phase in our teen years. And the next generation ain’t gonna see them. Unless, of course, in the future someone comes up with the idea of giving them a revival. I have seen it happening, remember Jordache, Dittos, and even Fiorucci?!

JNCO Jeans, a brand established in 1985 that has gained popularity in the 1990’s, is closing for good. The company announced it would be closing in a blog post on its website this past Thursday. It cited licensing issues as the reason for the shutdown.

“We were honored to serve our vast customer base and with harsh feelings will be winding down operations,” the company said in a statement.

JNCO, by brothers Jacques Yaakov Revah and Haim Milo Revah, rose to popularity in the late ‘90s with its alternative fashion, but when the trend faded, so did sales. The company’s main factory closed in 2000.

Despite a revamp in 2017 that included new lines, the company is shutting down.

“Sales on the website are concluding and production is ending. Items will be liquidated,” the company said.

“To thank all of our loyal fans, we are offering your favorite JNCO styles FREE when you buy 2 or more styles. Limited inventory available.”

Those still interested in buying cargos, shorts, wide-leg jeans and other items from the company can get what is left of its inventory on a first-come, first-served basis at the JNCO Jeans website.

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