Lee® Jeans will be doing a partnership with Cushnie et Ochs, who’s brand slogan is ” designed by women, for women”. The two brands will partner in 2018 to create a special collection for the Lee Body Optix line, which harnesses vision science and exclusive patent-pending technology to create denim that visually flatters the female body.
The upcoming partnership was celebrated at the Cushnie et Ochs 10th Anniversary Runway Show during NYFW, and the products of the collaboration will be available later this year.
The partnership is grounded by Lee and Cushnie et Ochs’ shared vision of empowering women with perfectly fitting clothes that make her feel strong and confident. “Carly and I focus on combining femininity and sensuality with form,” said Michelle Ochs, designer and co-founder of Cushnie et Ochs. “We are excited to pair our style sensibility with the unique way that Lee Body Optix enhances a woman’s natural shape.
Why do we we think that this is going to be quite an interesting collab?
Lee Body Optix unlocks the principles of vision science: what the eye sees and doesn’t see. Each denim piece is precisely shaded and contoured using patterns created by nano laser technology, and constructed with strategic seams and pocket placement. The result is a clothing line that delivers 360° body enhancement.
We can’t wit to see how this will translate into “real life” denim and we’ll keep you posted with any updates.