Mavi just launched their newest ad campaign, featuring supermodels Romee Strijd and Jordan Barrett as the faces of its Spring/Summer 2018 campaign. This is the first time Romee headlines a Mavi campaign along with Jordan. The campaign was shot by Mariano Vivanco in London.
The latest campaign is titled “SUPERMAVI” and spearheads Mavi’s movement concept by introducing the Super Mavi collection, focusing on Super Move, Super Soft, and Super Blue.
“I’m thrilled to be part of the Mavi family,” says model Romee Strijd. “I love the brand and can’t wait to be the face of Mavi this spring. I’ve had such a fun time shooting with Jordan and Mariano and hope people like the photos as much as I do.”
“We are excited to have Romee Strijd and Jordan Barrett as the faces of Mavi’s Spring/Summer 2018 campaign,” says Elif Akarlilar, the Chief Brand Officer of Mavi. “Romee’s great personality and style is a perfect fit with Mavi and our Super Mavi collection. She embraces the jean culture and we wanted to partner with her as she lives her life and experiences in denim. Romee’s energy and spirit paired with Jordan’s talent and sense of adventure are a true reflection of Mavi’s modern direction of denim. We strive and have been the leader in introducing newness and innovation through a denim lifestyle and enriching the customer experience both online and offline for over a quarter of a century, and this continues to propel us in that direction.”