Monse is one more luxury women’s brand that has recently also added denim to their collection. Their claim is to create ultra feminine clothes. According to them,” any woman should feel easily put together with our pieces, as if it took her 5 minutes to get ready.”
Just a couple of weeks ago, Monse had a prime spot on the New York Fashion Week calendar—then, Garcia and Kim changed their minds. They produced a film with their longtime muse, Erin Wasson, instead. Shot by Fabien Constant at Coney Island, it’s a fantasia of carnival lights, carousels, and balloons that features a poignant voice-over by Nicki Minaj. The idea comes at a time when designers aren’t just reassessing the cost and impact of a runway, but are also responsible for creating their own fresh, exciting content in between those Fashion Week spectaculars.