Ever gone through the frustrating experience of wanting to try on a pair of men’s jeans in the women’s department and vice versa? Schlepping from one side/floor of the store to the other… Well, Topshop decided to make life easier for us: For the first time, Topshop and Topman have come together for a new season campaign.

If anyone knows denim, it’s Topshop. The stats are remarkable. In the last year, it has sold one pair of jeans every five seconds over the world, with the Oxford Street flagship selling one pair every minute. That’s enough denim to reach the top of the Empire State building three times over.

To mark this debut, the dual-branded campaign was shot by Oliver Hadlee Pearch and an accompanying short film was art directed by Jonny Lu.

This season also marks the launch of three new Topshop fits: the New Boyfriend, the Wide and the Cropped Straight, and the introduction of half sizes across continuous lines in two washes.

You can shop for the new denim on the Topshop website and at Nordstrom.

jeans mendenimjeans womenslim jeanshi rise jeansathleisurewear jeans