denim ad campaigns

Kenzo has just officially announced that Britney Spears is the new face of the brand’s Collection Memento N° 2 line, a first for the singer. The campaign, which was photographed by Peter Lindbergh in Los Angeles, highlights the cheeky tone of the collection, which was inspired by the brand’s 1986 debut of Kenzo Denim in Paris.

According to the Kenzo people, Spears embraced the theme and inspiration behind the collection, which is centered around the idea of “Icons.”

“Number one, Britney Spears is an icon, so I think in terms of her iconography, she fits into our Memento project perfectly,” creative director Humberto Leon said in a press release. “She is a legend in her field. We will remember her for the rest of everyone’s lives as an icon. She’s up there with Michael and Madonna and everyone who we consider icons. Britney is up there. I think that in many ways, growing up she is also synonymous with denim with me. When she and Justin Timberlake came out in their denim outfits, that is like an iconic look.”

Actually, quite a “fitting” choice, Kenzo!

denim accessories

And just to refresh your memory, guys, have a look here

Throw-back 2011 – Britney Spears and Justin Timberlake

Canadian tuxedo