For fall and winter 2018 Diesel has teamed up with Shayne Oliver – former Air by Hood – for Red Tag capsule collection.
The Red Tag Project is a three-part collaborative series where designers are invited to create capsule collections riffing on Diesel’s denim and sportswear heritage. Oliver is the first designer in this series of collections.
Oliver’s capsule collection for Diesel takes the brand’s signature denim and gives it an experimental twist. Like many designers, Oliver has had Americana on the brain. He also has a knack for flipping the most familiar pop culture references upside down and inside out. Several iconic moments in denim history were in the mix here, including Britney Spears and Justin Timberlake’s epic turn at the Grammys in Texan tuxedos back in 2001, though you’d be hard-pressed to unpack them from the cool tableau of head-to-toe denim looks here. The standout pieces in the collection included an oversize denim jacket in a wash Oliver is calling sitcom blue, a passing nod to that famous Friends portrait. There were some great skinny jeans reconstructed from a classic jeans jacket, slouchy logo thigh-highs, and a dramatic maxi dress that Oliver described as a “bodysuit slash apron slash gown,” created to be styled five ways.