Who never owned a pair of GAP jeans, please raise your hand, YO!
GAP for me is synonymous with growing up, campus, strolling through malls….. and now they are joining the ever increasing list of sustainable denim brands:
Gap Inc. is taking action globally to reduce its environmental footprint in its retail operations and across its supply chain. By the end of 2020, Gap Inc. has committed to a 50 percent absolute reduction of greenhouse gas (GHG) emissions in its owned and operated facilities globally from a 2015 baseline, and to divert 80 percent of its waste in the U.S. from landfill:
“Gap unveiled a new sustainable manufacturing goal to conserve a total of 10 billion liters of water by the end of 2020; those water savings would be the equivalent volume of the daily drinking water need for 5 billion people. Product innovation and efficiency improvements at fabric mills and laundries will be key to achieving these water savings. Progress towards the goal is already underway: since 2014, Gap Inc.-led projects have saved more than 2.4 billion liters of water.
In recent years, Gap Inc. has steadily ramped up its efforts to help drive water efficiency improvements at the mill and laundry level. In 2013, the company launched a Mill Sustainability Program to improve social and environmental practices of fabric mills. Additionally, the company encourages its suppliers to conduct environmental footprint assessments, including water use, using the Sustainable Apparel Coalition’s (SAC) Higg Index. It also actively monitors and helps improve wastewater quality at denim laundries through its strengthened Water Quality Program, which was first launched in 2004 to help ensure that wastewater from denim laundries is properly treated.
At the product level, Gap brand has pioneered a smart denim wash program called Washwell that reduces water use by 20 percent or more. Since the program began in 2016, Washwell has saved more than 100 million liters of water.
“We believe that access to clean and safe drinking water is a fundamental human right, so we strive to ensure that the process of making our clothes is safe for people and communities. It’s not only the right thing for people and the planet, it’s also crucial for our business growth,” said David Hayer, Senior Vice President of Global Sustainability and President of Gap Foundation at Gap Inc.
To ensure a broader impact, Gap Inc. is also working with other leading brands to advocate for the implementation of more environmentally responsible manufacturing practices. This includes working to help scale the Natural Resources Defense Council (NRDC)’s Clean by Design program, which is focused on helping mills improve their operational efficiencies to reduce water, energy and chemical use, and serving as a founding member of the SAC’s Apparel Impact Institute. Gap Inc. is also a member of the Zero Discharge of Hazardous Chemicals (ZDHC) Program. ZDHC members have made a shared commitment to help lead the industry towards elimination of hazardous chemicals in apparel and footwear product life-cycles by 2020. Additionally, Gap Inc. is a signatory to the United Nations Global Compact CEO Water Mandate.”
It’s time to stock up your favorite Gap jeans – check out the newest styles and washes here.