The very first thing I noticed with this new 7 For All Mankind ad-campaign is that they have included everyday, albeit artistic, people. None of those photo-shopped anorexic models baring their assets. Actually, far from it. All the people shown in this campaign are fully dressed in their own interpretations of the newest 7 For All Mankind items. We can really identify with one or the other and absolutely use them as a style inspiration.
The spring/summer 2018 ad campaign is titled #WEAREMANKIND.
“Shot on the streets of New York by renowned photographer Billy Kidd, the campaign cultivates a creative and all-encompassing platform that shines the spotlight on a myriad of artists, poets, musicians, designers, and creatives. 7 For All Mankind’s range of products are the perfect canvas for self- expression and they are enlisting 10 dynamic global icons to represent the collection, creating a beautiful tapestry of mankind.
The cast of talent for this collection include actor Matt Bomber, poet Cleo Wade, creative Luka Sabbat, tattoo artist Jon Boy, writer Orion Carlotto, musician Mads Paige, model Farouk James, jewelry designer Sarah Jane Adams, activist/ model Gabrielle Richardson and model Emma Louise Connolly.”
“7 For All Mankind’s range of products are the perfect canvas for self expression and they are enlisting 10 dynamic global icons to represent the collection, creating a beautiful tapestry of mankind. On one end of the spectrum, icon Cleo Wade has a strong, empowered female voice and manifests inspiration and positivity through her poetry, while on the other, icon Luka Sabbat continually pushes the boundaries of fashion by branching out into his own creative entrepreneurship with Hot Mess.
Spring 2018 offers new releases, fresh design details, and will include a capsule collection for men and women. Highlights include:
On-Trend with new high waist super bleached offerings & cool girl straights. Reinvented vintage inspired denim. Unique denim detailing, including patchwork, reverse denim, and hand painted florals. New fits for our best-selling b(air) franchise: the Aubrey, a super high-waisted skinny. Statement graphics, including All Kinds, Be Kind, and more.
New Men’s Total Twill program with breathable Japanese Fabric. New updates to our men’s franchises: Airweft, Luxe Sport & Luxe Performance.”