We are thrilled to be posting about one more sustainable denim collaboration:
A collaboration between fiber producer Lenzing and textile technology firm Jeanologia has yielded a “Sustainable Denim Wardrobe” capsule collection, Blues & Hues, which will be showcased at Kingpins in Amsterdam on April 18th and 19th.
Lenzing says the collection has been conceived to showcase the potential of collaboration between environmentally-minded companies which seek to meet the escalating appetite for sustainable denim products.
“The collection will showcase new, fresh color in conjunction with the latest laundry application techniques whilst also staying true to denim’s indigo roots. Always environmentally conscious, Lenzing is featuring new sustainable methods and products.
SDW was originally created to showcase the breadth of possibilities that exist when environmentally-minded companies work together to address the market’s escalating calls for sustainable denims. “From fiber to finish, this SDW Blues & Hues capsule collection demonstrates the exciting designs that result when fashion, comfort, and sustainability all combine,” says Michael Kininmonth, Lenzing Project Manager. “Because of their natural origins, our fibers enhance denim with a sustainability element as well as with the aesthetics and performance that are critical for denim today.” The new SDW Blues & Hues collection features TENCELTM Lyocell and TENCELTM Modal once again but also includes TENCELTM Luxe, TENCELTMx REFIBRA™, and TENCEL™ Modal with Eco Color Technology.
Jeanologia, the innovation leader in sustainable fabric finishing techniques, collaborated on the Blues & Hues capsule collection. “Color is key and powerful in this collection,” says Carme Santacruz of Jeanologia. “We see a complete range of pastel colors and vibrant hues applied using our eFlow technology. The denim becomes a reinterpreted basic, thanks to the Reactive Flow overdyeing that gives us a retro aesthetic made in a modern way. Overdyeing has never been so cool!
The collection embraces the creativity of design students at Escola d’Art I Superior de Disseny de Valéncia as well as the unique insights provided by the children of ASINDOWN, a Downs Syndrome association in Spain.
Fabrics for the SDW Blues & Hues were gathered from mill partners in the U.S., Turkey, Thailand, Spain, Pakistan, Japan, Italy, India, and China.”