denim trade showsYou should not miss the 8th Edition of the Bangladesh Denim Expo, which will take place May 9th and 10th of this month at the International Convention City Bashundhara (ICCB) in Dhaka.

You can read all about this expo here. (link to Denimology)

It is amazing how the Bangladesh Industry has developed in the past years, so read on here for some background about Bangladesh.

“Bangladesh is endowed with natural beauty and bounties such as 700 rivers, highlands with evergreen forests, the world’s largest unbroken shoreline, the largest mangrove forest in the world, and a great biodiversity including the Bengal Tiger.

Bangladesh, home to 163 million people from a range of ethnic and religious diverse communities, is also the second largest apparel exporting country in the world.

We have come far as a nation since 1971, and I like to think of my beloved motherland as a country of great warmth and hospitality, modest and happy, with an optimistic future. Over the next 10 years, we will officially join the middle-income club of nations (Bangladesh 2.0), thus uplift social welfare, reduce and fight poverty, create stronger infrastructure, reduce inequalities in income by ending social exploitation, and empower women and marginalized groups.”

“The GDP of the nation is forecasted to grow more than 8%, and we hope to see the testimony to growth in our new economic zones to be established across the country. In the Bangladesh 2.0, over the next 10 years we are also expecting to embrace diversifications of our apparel industry, and we will offer our trade partners a segmented portfolio of products and brands that are of higher value.

We as a nation need to showcase what Bangladesh can become over the next 10 years. We must start planning for branding the Bangladesh 2.0 to the world.

Imagine how the other countries on the planet would understand the unique opportunity we can offer. Imagine how we could brand Bangladesh in the same way as other famous brands have been created. Imagine if we marketed Bangladesh in the same way as Coca-Cola, Apple, and Mercedes have done and evolved into trustworthy global brands.

Our brand message to the world will be that Bangladesh 2.0 is a land of opportunities blessed with its people, fast growing infrastructure, and favorable investment climate. The country’s progress in human development, industrial relations, and workplace safety are our top concerns. Bangladesh is a dynamic and developing nation. The next decade will be the decade of transition to a higher order of economy.

It’s high time to explore Bangladesh. It is high time that “Made in Bangladesh” is felt with pride and innovation. This is the opportunity and promise to the other nations as buyers and investors.

So we have the “why” in place. We now need to look at the “how.” How can we do this?

To answer the “how,” we can look to the term called “nation branding.” The aim of nation branding Bangladesh is to measure, build, and manage the reputation of our country. Nation branding means the creation of the applications of corporate marketing concepts and techniques in the interests of enhancing the reputation of Bangladesh in international relations and thereby increasing the awareness of the country amongst potential future business partners with all the obvious benefits for growing trade, benefiting and uplifting social structures, and conserving our natural resources.

Many countries uplift their position because this can fuel their economic growth dramatically. Think of the “Wirtschaftswunder” which catapulted Germany into one of the richest nations only 10 years after World War II and boosted morale in the country so that Germany still remains in the league of richest nations in the world.

Many countries seek to attract investment capital, increase exports, and attract a talented and creative workforce via branding of a nation consequently increasing human capital intelligence which drives innovation.

So, how can a tried and tested model like nation branding become a reality for us? The task will be inspired by the famous quote: If you can dream, it you can do it. The first step is to create a national and international board of strategic visionaries in the fields of economy, marketing, academia, and entrepreneurs and share with them the dream for Bangladesh 2.0 — 10 years from now.

The team will identify the goals for Bangladesh 2.0, secondly analyze and understand the current situation, thirdly outline the opportunities and/or obstacles, and finally recommend various growth routes in a SMART (SMART: Specific, measurable, acceptable, realistic, and timely) strategy.”

There is still time for you to register here.

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