So the news is that women’s LA based brand, Mother, will be adding a men’s line to their collection. Launching this month, the 10-piece collection will have a price range from $95 to $325, and will be available at the Ron Herman store in Los Angeles and on the Mother’s website.

Just wondering, will they be calling this line Father jeans, or maybe even Dad Jeans? And, will this collection also be pretty mediocre without any outstanding and/or really interesting denims, like the women’s?

Well, I suppose there is always a niche for run-of-the-mill brands, and Mother’s “Father” line should fit perfectly in there.

{image courtesy WWD}


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