This new denim innovation offers an authentic look and feel with hidden performance and engineered stretch benefits, and will be on display at booths #23110-SL and #54037-UL.
“With 175 years of combined heritage, INVISTA’s CORDURA® brand and Cone Denim® have a keen understanding of the world of denim. These two brands will debut their latest collaboration at Outdoor Retailer Summer Market in Denver (July 23-28, 2018) – CORDURA® S Gene® Denim. This new denim innovation offers an authentic look and feel with hidden performance and engineered stretch benefits.”
Cone Denim’s® S Gene® innovation was originally introduced in 2007. High performance dual-core technology S Gene® yarn provides exceptional stretch and recovery. These yarns are made with two core components which optimize stretch and maximize recovery, and the dual-core is wrapped in a spun cotton covering to provide a soft cotton hand and natural appearance.
“At Cone Denim, we continue to expand and elevate our S Gene® collection of denims to provide customers with high performing, sustainable denims that people love to wear,” said Kara Nicholas, vice president of product design + marketing at Cone Denim. “Complimented with CORDURA® brand technology, which is a well-known, well respected name for strength in garments, we are able to create an offering that embodies the best of both our worlds and honors our longstanding history together.”
CORDURA® S Gene® Denims feature high-strength nylon 6,6 filament technology and have been validated to meet the durability, performance, and quality standards required for INVISTA’s CORDURA® brand fabrics. Cone Denim offer authentic indigo and black CORDURA® S Gene® Denims in a range of weights from 10.75 to 11.75, with varying stretch 14 to 32 percent.
“Last year, in honor of CORDURA® brand’s 50th anniversary, we were excited to offer a first-of-its kind selvage denim together – but the innovation partnership certainly didn’t stop there,” said Cindy McNaull, global CORDURA® brand and marketing director. “Since then, we’ve continued to push the boundaries to bring enhanced denim solutions to the market, and the new CORDURA® S Gene® Denim collection is a testament to this shared commitment.”
This denim collection is designed for use in applications such as workwear where rugged, hard-wearing durability, authenticity, and ease-of-movement are essential.”
You can learn more about the collaboration here.