And just in time for the summer beach and pool vacations, we think that all of you denim addicts will love that you can now wear your denim shorts also right into the sea or swimming pool. And sans the sagging waterlogged feel.
“Two leading brands, one from the textile world, ISKO, and one from the apparel world, O’Neill have joined forces in creating the world’s first denim board short. Part of the O’Neill Hybrid range, this new innovative swimwear concept bridges the gap between land and sea.
Made with fast-drying, lightweight, 4-way stretch and patented ISKO Blue Skin denim fabric, the woven structure of the fabric results in a hydrophobic finish from O’Neill’s Hyperdy treatment, applied though a padding process during the production of the denim. Water rolls off the surface. Unrestricted mobility and flexibility features, with the inherent four way stretch and quick dry attributes of ISKO’s Blue Skin, ensuring the boardshort maintains its shape no matter how hard it has been ridden.
Featuring side, back pockets and iconic contrasting yellow stitching, the design has a relaxed silhouette and lace-up waistband. The short’s denim is also 50 per cent lighter than traditional jeans fabric and is water repellent thanks to the O’Neill Hyperdry treatment applied to the material in production. The treated fabric remains soft and breathable both in and out of the water, with a durability that can withstand surf after surf.
The Denim Boardshort is a progressive collaboration uniting the heritage of O’Neill with the expertise of denim professionals ISKO. The result is a unique design that brings street style to the ocean yet naturally reflects the need for serious function.”