It looks like finally the light bulb went on in many denim designer’s brains! Or, let me say it clearly: it’s about time that denim brands realize that the world is not made entirely of Gigi Hadids and Kendall Jenners. The real women, I mean the women in real life, do have curves and love them, and want to show them off, and, of course, are proud of them.
Joe’s designers tell us:
“The focus for us this season and in to fall is our “Hi Honey” collection – a curvy fit that now includes a super-flattering higher rise which is designed to be waist sculpting, shape smoothing and alluring on curves of all kinds. Offered in a range of styles the Hi (rise) Honey is cool, comfortable, and effortlessly sexy.”
So, what is there not to love – comfort, effortless, and sexy – We say this is “SHOW”!
You can shop for the Joe’s Hi Honey collection here.