Madewell is launching a new standard of sizing, offering customers denim in sizes 23 – 37, as well as dresses, knits, sweaters, tops, and jackets in sizes ranging from XXS – 3X, across 40% of the Madewell collection.
This past spring, Madewell introduced denim in extended sizes 33-35 and new fits like The Curvy Jean. That was just the beginning.
Madewell tells us:
“We’ve been working closely with third party fit experts to create our extended sizes according to industry standards in the perfect fit across all styles. This is part of our larger initiative to reinvent the standard of fit to reflect the real, diverse spectrum of the American Customer.
All pieces will be available for purchase on Madewell.com. Top denim styles will be available in select Madewell stores across the country through our Dot Com Try On program, which allows customers to try on all sizes and styles in person and place their order with a store associate. Shipping is free for all in-store and online customers that have joined our (free) loyalty program.”
Well, if this isn’t the best news! Now the curvier ladies can finally show off their curves in jeans that are actually tailored for their body. No more struggling to fit into a pair of skinnies , and no more pinching waistlines. Way to go, Madewell!