PAIGE’s newest fall/holiday 2018 ad campaign just launched, featuring Robin Holzken and Alessio Pozzi.
Shot by fashion photographer Naj Jamai with creative direction by Paige Adams-Geller, the lifestyle brand’s latest campaign features key men’s and women’s styles worn day to night.
Shot at a private home in the Hollywood Hills, Adams-Geller wanted to drive the campaign home by showcasing breathless 360-degree views of Los Angeles and how to #LIVEINIT from day to night.
This season’s campaign will represent PAIGE’s most digitally-focused campaign to-date. The brand is inviting its fans to participate in the #LIVEINIT campaign by snapping a picture of how they wear their PAIGE pieces from day to night. User-generated content will have the opportunity to be featured on the brand’s social media platforms, website, and newsletters.
Additionally, PAIGE is launching a social media-focused campaign called #myPAIGE24 that follows an influencer for 24 hours wearing PAIGE day to night. The mini-series will consist of imagery and videos that will go live on the brand’s social media channels and website.
“Our new campaign represents how I imagine our clothing taking you from day to night. Shot in the iconic Hollywood Hills with Los Angeles as our backdrop, the imagery epitomized our California lifestyle. Effortless and cool with a little bit of edge,” explains Paige Adams-Geller.
The first installment of images highlights the women’s Aideen Skirt with O-Ring Zip Front in Myra and the men’s Lennox Skinny in Manning. The Aideen Skirt is a high-waisted A-line denim skirt that features a double O-ring zipper in a perfectly worn-in vintage black wash. The Lennox Skinny is PAIGE’s most popular men’s fit and is featured in a medium-blue wash in TRANSCEND, the brand’s best-selling luxuriously soft performance-driven denim.