Acne Studios’ fall/winter 2018 campaign is celebrating its history by reissuing its inaugural denim styles and tapped Cindy Crawford, the legendary supermodel, to bring the collection to life.
The campaign was photographed by photographer Sam Abell (National Geographic), and sees Crawford frolicking through the sun-kissed Cadillac Ranch by Ant Farm in Amarillo, Texas, which was created in 1972.
For Abell this was the first time he had ever shot a fashion image, let alone a professional model. “I think that Jonny [Johansson, Acne’s founder and creative director] had a visionary and original concept in mind that involved three things, and it seemed never to vary from that: He wanted Cindy, he wanted Cadillac Ranch, and he wanted me. In that order, I would say,” Abell says.
In the series of images, Cindy re-introduces Acne Studios’ 1997 jeans, this time for the brand’s new Blå Konst collection. The 1997 is a five-pocket jean with high rise and regular fit from the hip to the ankle, while the other model, the 1996 style, is the men’s version.
“Fashion is obsessed with the word ‘iconic’. I wanted to play with living iconography, so we commissioned Sam Abell to photograph Cindy Crawford at the Cadillac Ranch,” Jonny Johansson, Acne Studio’s creative director, explained in a statement. “It is the iconography of Cindy, America, and also Acne Studios, with Cindy wearing new versions of the first ever jeans we designed.”
To celebrate the campaign, Acne will stage an exhibition of Abell’s images, including outtakes from the shoot, at the Galerie Edouard Escougnou from Sept. 29 to Oct. 2 to coincide with Paris Fashion Week. All profits from photographs sold, as well as exclusive merchandise, will be donated to charity.