The second edition of the NYC Denim Days Festivals was a great opportunity to mingle and meet with every kind of denim involved people. Held at the Metropolitan Pavilion on West 18th Street in NYC, it was the perfect playground for all denim lovers and denim addicts.

Denim brands were presented at the booths like Mavi, HudsonJean Shop, and Cie Denim, just to name a few.

Denim fabric manufacturers like Lenzing and Artistic Milliners we’re showing their products through collaborations. Artistic Milliners, for instant, had partnered with Rising Sun & Co for denim, and also sold stuffed denim shark toys to promote its ocean-friendly Crystal Clear fabric.

Italian’s laser company, Tonello and Officina +39 worked with artists Clockworks Press and Deverazul to create laser printed handbags and t-shirts.

On Saturday denim lovers were invited to a seminar about denim which turned out to be almost exclusively about sustainability.

Monitored by Tencel’s director of global business development for denim at Lenzing, Tricia Carey, we had the opportunity to listen to two of the most influential denim gurus, the father of denim, Adriano Goldschmied, and Scott Morrison, creator and founder of 3×1, as well as the “new kid on the block”, Jordan Nodarse, head of Reformation and former creator of Grlfrnd Jeans.

As mentioned before, this seminar was all about sustainability and what we can do – and is being done – to preserve our planet’s water resources:

“We reached this point where sustainability is approachable. It is the right price. The quality, the story, the messaging, everything is there. So, I’m really hopeful that this will be a chance for us to embrace sustainability and get the consumers to buy into it,” said Scott Morrison.

For Adriano Goldschmied, sustainability has been a long road that started in 1992 when he became the first designer to use Tencel lyocell in denim for AGOLDE. He opted for the alternative fiber derived from sustainably harvested trees in an effort to reduce the brand’s water and energy consumption.

That same narrative led Reformation 25 years later to adopt Tencel into its denim repertoire when it launched Reformation Jeans last year, the sustainable brand’s first line of stretch and comfort stretch denim.”

And talking about sustainable…the best way is still to conserve your clothes and wear them for a long time, enter Atelier & Repairs.

Atelier & Repairs is an initiative to eliminate the world’s excess, one stitch at a time. They have a mission to not create anything new, but instead transform what already exists. You can read more about this here.

Play and fun was also a very important factor on the agenda!

On Sunday, Denim Days Festival closed the whole block on 18th Street – it was booths and booths with genuine vintage denim pieces, hand painted denim, and all kinds of accessories.

Nikki Lane and Friends:

Musician and vintage purveyor, Nikki Lane, took to the stage on Sunday for an exclusive show for Denim Days attendees. Along with her own performance, Nikki curated a day of music to close out the second annual New York Denim Days, including Hugh Masterson and Eden Archer. Throughout the festival, Nikki could be found at a booth representing her Nashville vintage shop, High Class Hillbilly.

All in all, the event can only be described as a “Disneyland for Denim Lovers” and we definitely need at least one of these every year!

Next on the Denim Days agenda is Amsterdam, October 27-28, 2018 followed by Denim Days Nashville, November 10-11.

{All videos were taken spontaneously by yours truly – just wanted to capture some great moments to share, and wasn’t aiming for an Oscar nomination for best movie!} 😉

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