Swedish footwear brand, Eytys, just launched their second denim collection and campaign, serving as a continuation of their first denim campaign that took inspiration from 1970’s direct advertising.

The extended capsule sees the straight-leg Cypress in a denim twill and black tar-like coating while the baggy Benz comes in a tartan wool flannel or in a deep teal “Petrol” color. All 12 styles in the capsule also feature heavy contrast stitching and metal trims.

Coinciding with the launch of the Eytys second denim collection, the brand has opened their first London Store on Brewer Street. The 1000-square-foot space takes inspiration from 1960’s Swedish brutalism and ’70s and ’90s post-modernism.

All of their jeans are unisex, or genderless, if you prefer and we’re totally into them!

You can shop for Etys at HBX and at mythersa.com.

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