Home Ad Campaigns Joe’s Launches Fall 2018 Ad-Campaign with Sara Sampaio

Joe’s Launches Fall 2018 Ad-Campaign with Sara Sampaio

Joe’s Launches Fall 2018 Ad-Campaign with Sara Sampaio

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Joe’s Jeans unveiled its newest campaign, starring top model Sara Sampaio, shot in Los Angeles by photographer Mike Rosenthal and styled by William Graper.

“For fall and winter ’18, the creative team set out to depict an authentic vibe, highlighting new denim and leather silhouettes, knits, and supple leather outerwear for women. Among the styles Sara is photographed wearing, are he Stretch Leather Cropped Boot in Cognac, the Hi Honey Curvy Bootcut in Regan  and the Icon Ankle with side detailing in Jillie.

“I am so honored to be a part of the Joe’s Jeans family” Sara Said. “Working with their
team, and shooting their iconic denim has been a dream. Proud to join the ranks of the
prestigious line-up before me as their newest face.”

Karen Castellano, Fashion Divison President at Sequential Brands Group, owner of the Joe’s brand, stated, “Sara is a wonderful addition to the legacy of campaign faces for the collection in recent years. An ultimate Joe’s girl – Sara exudes true confidence and femininity. We are excited about the partnership and where she will take the brand.”

Suzy Biszantz, President and CEO of Joe’s added, “Sara is an iconic beauty who embodies
the Joe’s woman with an international profile that compliments our growing global business. We are thrilled to feature her in our newest campaign and look forward to the October launch in Vogue”.”

The fall collection is available at Nordstrom, Saks, and Bloomingdale’s,  as well as at Joe’s freestanding boutiques and online.

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