Many of us denim addicts have asked this questions hundreds of times. Yes selvedge, or no selvedge. Or why would I spend more for a pair of selvedge jeans? What are the pluses and the minuses?

3×1 founder, Scott Morrison, gives a lay of the selvedge land. Read his overview of what to consider when buying premium denim.​​​​​​

“To selvedge or not to selvedge. The first question to answer is whether you actually want selvedge denim. The selvedge advantage is that you’re getting the best quality cotton, because the actual weaving of the denim – on a shuttle loom – is intense and unforgiving, breaking down lesser quality weaker yarns.

For non-selvedge denim, or wide-width denim, those made on rapier, projectile, or air jet looms, you get a more affordable price, because the process is faster and more economical, a lower-quality cotton can be used, and the width of the denim itself.

Non-selvedge denim is also allowed to use better pattern utilization (optimizing pattern placement so the more fabric can be used), because there’s no need to preserve the side seam “self-edge” ID.

Selvedge, according to Scott, is the holy grail of denim. But if you’re looking for the greatest cost-effectiveness, non-selvedge is your ticket, and there are plenty of good options out there.”

So, in the end it all comes down to two questions: how much money do you want to spend, and what are your expectations when buying a new pair of jeans.

3×1 has many awesome options for the men’s selvedge jeans. We asked him just recently, why he is doing only a mini capsule of women’s selvedge.

And Scott’s answer is the same as the one from all other denim producers that we had asked as well:

“Women do not really look for selvedge. They prefer skinny and body-molding jeans.”

But the good news for the ladies is that more and more denim brands are coming out with stretch selvedge denim. And not only for the ladies, but for the guys as well.

And the even better news for women is that in the last couple of season we have been wearing less skinny stretchy spandex jeans, and more and more rigid straight leg jeans. So, this is like being half-way to selvedge heaven!

{P.S. Yours truly is an absolute selvedge addict!}

 

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