Everlane has been sustainable since the very beginning. And we have been obsessing with the brand since the very beginning because of their super reasonably priced denims that are also totally sustainable.
And now they are taking sustainability even one step further:
“There are 8 billion tons of plastic on the planet. And once it’s made, it never goes away. So yesterday, October 24th, Everlane made a commitment: No virgin plastic in their entire supply chain by 2021.
The first step: the ReNew collection.
Thoughtfully detailed. Incredibly warm. 3 million plastic bottles renewed. It’s outerwear with an outlook.”
Everlane launched their ReNew collection yesterday in Soho, the heart of New York City, and I was able to check out this collection firsthand. To make it short: I was very impressed. Clean pieces like fluffy fleece sweatshirts, puffer-coats and jackets, just to mention a few. And by clean I mean, no distressing, no fraying, and definitely no ripping. A very simple and basic collection that will speak to all of us. The colors are muted, like off-white, marigold, burgundy, and rust colors.
You can check out the complete ReNew collection here.
Michael Preysman, founder and creator of Everlane explains:
“When was the last time you bought plastic? If you’re like most of us, it was probably today.
A water bottle at the gym. A yogurt on the way to work. You might have used it for 30 seconds, then thrown it away.
But here’s the hard truth: Once plastic is made, it stays on the planet forever. In just 60 years, we’ve created eight billion tons of it.
Plastic is poisoning our oceans, clogging landfills, and destroying the environment. The worst part?
Companies are making more than ever. And we just keep buying it.
There’s only one solution: Stop creating virgin plastic and instead, renew what’s already here.
We believe businesses have to lead the way, so we’re starting today.
Introducing ReNew, a collection of outerwear made from discarded plastic bottles.* About three million of them.
ReNew also marks our commitment: to eliminate all virgin plastic from our supply chain by 2021. That includes our products. Our warehouses. Even our offices and stores. (Note from the editor: they’re giving out water in cartons in their store in NYC).
We know we’re only a small piece of the global puzzle. But together, we can make a big impact. So let’s ditch the plastic where we can, and renew what’s already here. It won’t be easy. But things worth doing rarely are.”