Are you ready for some rad Denim News? Jumping on the sustainable denim bandwagon is One Teaspoon, beloved by celebrities as well as “normal guys” like you and me, and known for their super distressed, ripped, and destructed denims.

And we, @Denimology, are proud to be the first to post about this.

“Launching this week, on October 24th, RAW, which will be named “Originals”, is the latest collection from the brand which is going to be available in stand alone stores and via the website along with an Utility collection.

The Originals RAW collection is made of unwashed denim, super soft and produced with BCI denim. The pieces use 70 percent less water in production, way less than standard washes. RAW is the brainchild of Jamie Blakey and her team, and is something that the brand has been investigating for a long time.”

Think of the Bandits shorts in raw, or a slouchy cropped pair of boyfriends… we can’t wait to see in “real” life. But meantime check out the new looks here. What do you think? Will you love this new RAW collection as much as your distressed and ripped denims from the brand?

Well, we believe already are totally obsessing. Not only because all the distressing kind of tired us out already, but also, judging by the images of this lookbook, Jamie’s take on raw is unique, edgy, and smoking hot!

AND last, but no way least, sustainable is our “key”-word!

One Teaspoon “Originals” will be available for men, women, and kids.