sustainable denim

Jaden Smith was one of the speakers at the ComplexCon in Long Beach, California.

For the occasion he was clad in some of G-Star’s newest collection pieces, the G-Star Raw Force of Nature, which he had designed in collaboration with G-Star Raw:

“At this year’s ComplexCon, G-Star RAW & Jaden Smith presented the Forces of Nature collection, a series of sustainable pieces designed by Jaden Smith.

Dedicated to the beauty and power of nature, all the styles in the collection have been engineered with sustainable materials and design innovations developed by G-Star RAW, including the first ever Cradle to Cradle Gold Level Certified™ denim fabric.

The collection, available at Complexcon, depicts the power of water – using the world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, whose chemistry presents 0 risk for people and planet. This denim consists of 100% organic cotton and features the cleanest indigo technology which uses 70% less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent.”

In addition, the G-Star design team has developed Complexcon exclusive merchandise, inspired by the Forces of Nature collection, which was available only at the G-Star RAW booth. But you can shop for the Forces of Nature collection on the G-Star website.


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