Reformation is one more brand that finally realized the “reality” of women’s sizes.
This week, they launched a collection of their best-selling denim in extended sizes 14-24. These jeans were previously available only in sizes 0-12. The new sizes are offered on six of their already established styles including skinny, straight and boot cut jeans.
More and more brands are becoming aware that the world is not made of Gigi Hadids and Kendall Jenners, but rather of real women who love their curves and need some good denim to showcase their svelte body.
Reformation has become very well known for their total sustainability collections, including all denim as well. So now we’re getting more sizes in sustainable denim and we’re cheering!
Reformation CEO and founder, Yael Aflalo, says: “Extending the brand’s denim sizing was a logical decision “because it’s something pretty much everyone wears all the time, and we want as many women as possible—regardless of shape or size—to have access to sustainable great-fitting jeans.”