Besides , Adam Taubenfligel, owner and creative director of sustainable denim brand, Triarchy, I also had the opportunity to meet with Jordan Nordarse again during my visit at the Capsule/Cabana trade-show in NYC.

Adam and Jordan, in my opinion are very much on their way to become the new Millennium denim icons, following in the steps of Adriano Goldschmied and Scott Morrison.

Both – in their own ways – are deeply committed to the denim industry. They are completely involved with everything that has to do with denim. Searching and developing totally sustainable denim fabrics and washes, and finding new and better means of creating fabulous jeans without harming the environment.

Jordan has been around, he has previously created and developed the Grlfrnd brand for online retailer Revolve. He then worked with Reformation, developing a totally sustainable denim line using sustainable fabrics and re-purposing vintage jeans. And this is just to mention a few.

The time has come for Jordan now to leave everything behind and start his own brand, Boyish, which we had introduced here @Denimology.

Check out this video where Jordan tells us about some of the key-pieces of his spring and summer ’19 collection. Right now you can shop for Boyish jeans on their website, at Shopbop, and at Free People. And I am sure that pretty soon this brand will be available in many other brick and mortar and online sites as well.

Way to go, Jordan!