flare jeans

After last year’s ad-campaign about what “You Can(t) Have”, now Swedish brand, Eytys came up with another of their really “true life” new one and it’s just as fun:

Continuing with the “You Can’ (t) have” his new spring/summer ’19 campaign, created with London-based Buffalo Zine, is all about “the world’s greatest mega stars that never were.” And we applaud! It’s real, it’s funny, and it’s attention calling.

The collection itself features three classic Eytys styles — the Benz, Cypress and Boyle — which are reworked into new colorways including “Cobalt Blue” and “Fudge Brown” as well as a new monochrome print. Lastly, the collection features the Oregon, a new style based on ’70s flared jeans.

You can shop for the Eytys denim collection at Net-A-Porter and at farfetch for women here, and men’s here.