In celebration of the All-Star weekend in Charlotte, North Carolina, NTWRK, the leading youth culture e-commerce and content platform, debuted a special partnership with iconic American heritage style brand Levi’s®. This special episode of NTWRK captures the city of Charlotte, and all of the incredible energy around one of the biggest moments in basketball. The NTWRK exclusively debuted a limited-edition Levi’s® Trucker jacket and t-shirt.
“We’re thrilled to partner with an innovative and revolutionary e-tail platform like NTWRK. They are truly redefining how fans buy product and connect with the content and the things that they love,” said Jennifer Sey, Chief Marketing Officer for LS&Co. Global Brands.“ We’ve focused on All-Star Weekend for our first foray into our partnership with NTWRK as we feel like it’s a totally unique and exciting way to connect with our fans through sport and fashion. The exclusive collection featuring the artwork of Timothy McGurr, introduced through NTWRK on All-Star Weekend is the definition of center of culture.”
Both the Levi’s® Trucker Jacket and t-shirt feature basketball themed photography shot by local New Yorker and renown street-style photographer 13th Witness, Timothy McGurr. Known for his jaw-dropping shots and daredevil antics, 13th Witness describes his photography as an immersive wild ride and adventure. The chosen image displayed on the jacket was taken in Ruckers Park in Harlem, NY, which is arguably one of the most famous basketball courts in the world.
“It’s a natural and no brainer partnership for us. In fact, Levi’s® and NTWRK’s relationship started before the app even launched. Levi’s® was actually NTWRK’s first official brand partner, and we look forward to continuing to work alongside each other”, said Aaron Levant, CEO of NTWRK.
The NTWRK and Levi’s® All-Star Weekend episode aired right before the game on Sunday night, with limited Trucker Jackets for $135 and limited t-shirts for $40.
Launched in the Fall of 2018, NTWRK’s unparalleled access to content hosted by celebrities, musicians and pop culture figures, has made the platform unlike anything else in the marketplace, merging together the partnership of the best brands and talents. Touted as the next wave of video commerce, NTWRK’s first phase has been a collection of shopping content from some of the most highly sought-after brands and personalities driving youth culture and will continue with even more creative content and experiential one-of-a-kind experiences.
NTWRK is led by its CEO Aaron Levant,former SeniorVPat Reed Exhibitions, where in 2016 he spearheaded the launched of ComplexCon, a cultural eventattracting consumers and celebrities across fashion, arts and sports space. Prior to that, Levant founded the Agenda tradeshow for surf and skate brands, combining over 18 years’ worth of experience across fashion, retail, events and media.